Press: ‘Euphoria’: How the Casting Directors Discovered So Many Blazing Breakout Talents

One after the other, HBO’s incendiary new series “Euphoria” unveils acting discoveries. Exciting ones. Plus-size model and Instagram phenomenon Barbie Ferreira sizzles as zaftig Kat, who prefers controlling her virtual online sex partners to the vulnerability of building an intimate rapport with a real boy (Austin Abrams). “I don’t do virgins,” she tells him, not long after painfully losing her own maidenhead at a blowout party.

She is among several breakouts in this series created by showrunner Sam Levinson (the ex-addict scion of Hollywood royalty Barry), who wowed Sundance 2018 with hacking thriller “Assassination Nation,” which Neon picked up for $10 million (it grossed $2.5 million domestic). For “Euphoria,” Levinson hired again his “Assassination Nation” casting team of veteran Mary Vernieu (Bette Mae, Inc.) and Jessica Kelly (Chrystie Street Casting).

Of course, their job is to give the showrunner options to choose from before HBO finally approves. But it’s unusual for casting directors to look away from established stars to find new faces and make discoveries. “It’s very rare to get a script or an entire series at HBO where they tell you they don’t need any names, just whoever is best to make this story,” said Kelly, who has teamed with Vernieu on multiple movies since Darren Aronofsky’s “The Wrestler.”

“In this day and age the opportunity to discover people doesn’t happen that much anymore,” said Vernieu, who was an associate casting director for Billy Hopkins on Tony Scott’s “True Romance,” starring Christian Slater, Dennis Hopper, Christopher Walken, Patricia Arquette, Brad Pitt, and James Gandolfini. “You want someone who has some value. It’s a wonderful artistic process for us, to be allowed to dive in and find these characters.”

While the casting directors “had an idea of Sam’s taste and style going into ‘Euphoria,’” added Kelly, the pilot was “like nothing I had ever read or seen before. It is a bold, brave, exciting movie with a young cast. We have a great combination of some cast who have never acted before and someone like Jacob Elordi who came from Australia. It’s watching tons of tapes from all over the country, knowing what Sam likes, and bringing in different people and trying different things.”

First up was casting the series lead, an addicted teen who loves her family – who discover her overdosed and comatose in Episode 1 – but finds it hard to cope with the world without altering her consciousness. Zendaya’s casting was by no means in the bag: her management team wasn’t sure that playing an addict was the best thing for the 22-year-old rising star’s career. After all, the model and “Dancing with the Stars” contestant had already come into her own on Disney’s “Shake It Up” and “K.C. Undercover” as well as Hugh Jackman’s smash musical “The Greatest Showman” and Spiderman gal pal MJ for Marvel. But “Euphoria” offered her the opportunity to reveal her range, digging deeper in a way that no one was expecting.

Vernieu knew Zendaya could do it. And she argued vehemently to showrunner Levinson that the series needed the magnetic good-girl Zendaya to draw in the audience, giving them someone familiar to make them feel secure within a challenging contemporary milieu that often feels too authentic for comfort. “At first I thought she wouldn’t do it, it’s such a departure,” said Vernieu. “It was something so far from her persona. She’s got a lot of fans. Getting her people to take a minute to read it and pass it on: ‘Are you sure this is what you want to do?’ It’s a complex character. At the last minute she read it and wanted to do it. But she knew from beginning what to do with it, how important it was. She’s a smart girl.”

Zendaya took the role, with Disney’s “A Wrinkle in Time” star Storm Reid also extending her scope as her little sister. “Despite all the darkness and hardship, we have to have hope,” said Vernieu. “That’s what made Zendaya the perfect person to root for, so she could come through the other side.”

In order to cast a casting net wide across the country, HBO brought in another famous talent scout, Jennifer Venditti (“American Honey,” “Good Times”), who specializes in auditioning and finding unknowns who fit their roles perfectly, from Florida shopping malls to the streets of Ohio.

Vernieu is alert for certain signals when she reads a lot of people. “A perfect performance in the room is not what we are looking for,” she said. “We are looking for moments of brilliance, those flashes that show where it can go. Auditions are artificial, it’s really hard for the actors, hard for everybody—in a room, two chairs, not in the scene. What it’s really about when someone comes in? Is it an essence, is it organic? Do they feel like the character? You see the flashes, that one moment, ‘Oh my God!’ Once you send them off to do the movie or TV show, then they can go deep, access deep feelings, have layers, it can resonate. You’re looking for a person who has more to offer than what they’re showing.”
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